Understanding Social Media Terms
All this mumbo jumbo can get confusing at times. That is why we are here to help you.
Reach vs Impressions
Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content. Unfortunately on social, and not all of your followers will see every piece of content you post. However, an impression means that content was delivered to someone’s feed.
SEO - Search Engine Optimization
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
- Quality of traffic – to attract visitors who are genuinely interested in the products that you offer.
- Quantity of traffic – when you have the right people clicking through from search engine results pages, the more traffic the better.
- Organic results – any traffic that you don’t have to pay for.
Conversion rate is a common term in social media for tracking the percentage of people who completed an intended action (i.e. filling out a form, following a social account, placing an online order in your shop etc.).
Algorithms are important to keep in mind when making use of any social media platform. Websites like Facebook, Google, and even YouTube use algorithms when displaying your content to followers. An algorithm is a set of formulas developed for a computer to perform a certain function. This is a critical aspect to remember when developing content strategies.
Engagement rate is a popular social media term used to describe the number of interactions a post receives. Whether that is a like, share or comment.
Analytics are large sets of data based on your social media activity. Typically Analytics hold data such as Impressions, Engagement and Reach. Analytics can be used to evaluate content and social media campaigns, to help future social media marketing strategies.
We’ll get together and discuss what you expect from us and what we can deliver.
Create content based on target market as discussed in strategy meeting.
Schedule weekly posts in advance to ensure posts are on time and meet client needs.
Content gets posted on social media platforms as previously agreed on.
Detailed reporting emailed monthly with suggestions based on previous statistics.
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